Leveraging AI to take animals off plates.
The plant‑based engine for food audiences.
Weguns is a shop for plant-based food that lives inside the sites and apps people already use. Someone is reading a recipe or logging a meal, and the food they could be eating instead is right there, ready to order. We hold the stock, we pack the parcel and we ship it. The site earns a cut of the order. The brand gets a channel, an audience and the data on everything that sells.
One basket. Many brands. One parcel.
The Garden holds food from brands that are not sold together anywhere else. You can put three of them in one basket and it arrives as a single delivery, because we hold the stock ourselves. A brand's own shop can only sell that brand. An affiliate link can only send you to one checkout at a time. This is the part nobody else can copy.
Open the Garden
Three steps, on the page they are already on.
Meet them deciding
They are already on a food site or in their app, already thinking about dinner. The Garden is right there on the page.
One basket, many brands
They fill it from across the catalogue. We pick it, pack it and ship it. Delivery is free, always.
Everyone earns
The brand gets digital retail, placement and order-level data. The host takes a cut of every order. The user earns seeds to spend next time, and watches their impact add up: emissions avoided, water saved, animals not farmed.
People pay for apps that track their impact. Ours is free, and ours is real.
Most impact trackers ask you what you ate and take your word for it. Ours knows, because you bought it here. Every order adds to a running total of emissions avoided, water saved, land spared and animals not farmed, and it keeps counting across every brand and every site. The figures come from the brands' own lifecycle assessments and we quote them conservatively. We would rather understate it than be the environmentalists who inflated their own numbers.
See how we count itThe moment and the purchase, in the same row.
Brands see purchases without the moment that led to them. Apps see the moment without what was bought after it. Retail panels see baskets without the decisions behind them. We see all of it, because the order happens here.
The moment
What someone was reading, planning or logging when the food appeared in front of them.
The choice
What was shown, what it was shown against, what was taken and what was turned down, product by product.
The basket
What gets bought together across brands. Only a shop with a mixed basket can see this.
The repeat
Whether the switch holds once the seeds taper off.
The context
Which audience, which kind of site, which placement.
A plant‑based shop for your audience, that you do not run.
You hold no stock, ship nothing, fund nothing and build nothing. You add one embed and take a cut of every order your audience places. It works on a website and it works inside an app.
What hosting looks likeDigital retail, placement and data, in one place.
A channel most plant-based brands do not have, an audience they cannot reach on their own, and order-level data on everything that sells. The first digital retail garden of its kind.
What brands getA shop of its own.
Not a link to someone else's.
Two fair questions we hear first. Pick one for the honest answer.
You keep what's yours: your site or app, your design, your audience. We run the part no single host can run alone: the brands, the stock and the shipping.
Every order moves a meal off an animal.
The things a sceptic asks first.
In the Weguns Garden. We hold the stock, pick the order and ship it, so a basket from several brands arrives as one parcel.
Nothing, ever, at any basket size. Going plant-based is the harder part and the customer already did it.
Both. A recipe site embeds the Garden on a page. An app embeds it inside the app. The shop and the stock behind it are the same either way.
Nothing. No fee, no licence, no minimum. You take a share of every order.
We record what was shown, what was bought and what it was bought alongside. People are identified by a scrambled stand-in, never by name or email, and we handle it as personal data under GDPR. Reports show groups, never individuals.
No, and most people using it will not be. It is built for people eating a bit less meat, one order at a time.
Run a pilot on one surface.
We are selecting a small cohort of lifestyle apps (nutrition, fitness, recipe and grocery) and a handful of plant-based brands for the first pilot wave. Tell us about your team and we will set up a 30-minute call.
- Narrow scope, one surface and one use case
- Co-designed with your product team
- Founder-led conversation, no sales funnel