Vegan mode for lifestyle apps.
Weguns turns calorie tracking, meal planning and nutrition coaching apps into a contextual surface for plant-based brands. A new monetisation layer for apps. A high-intent channel for brands. One light integration. It inherits your app's design system, fully white-labeled.
This is live. Flip the toggle.
Not a mockup. The real Weguns in-app experience, running right here. Interact with it, or open the full demo in a new tab.
One light integration. Three measurable steps.
Opt in, inside your app
Users activate Plant mode in the app they already open daily. The layer inherits your fonts, colours and components, so it feels like a feature you shipped, not a plugin.
Suggest at the moment of intent
Relevant swaps and plant-based options surface during meal logging, planning and recovery, when users are actually deciding what to eat.
Close the loop
Every accepted swap is logged with context. Apps get a new surface, brands get attribution, users get a visible impact view.
Calorie tracking, meal planning and nutrition first. Adjacent verticals next.
Weguns starts where food intent is already visible and measurable. Inside calorie tracking, meal planning, nutrition coaching and recipe apps, users log meals, plan the week, build grocery lists and actively look for better choices. That makes plant-based interventions timely, attributable and easy to pilot.
Food delivery, quick commerce and sustainable lifestyle retail are natural next surfaces, not the current focus. We are intentionally narrow on day one, by design.
Calorie tracking, meal planning & nutrition apps
Users are already logging meals, planning the week and building grocery lists. We add a plant-based journey on top of habits they already have.
Fitness & wellness apps
Recovery, training and habit apps where plant-based recommendations fit naturally into the user flow.
Food delivery & quick commerce
A natural next surface once the core layer is proven, not part of the first pilot scope.
Sustainable lifestyle retail
Plant-aligned commerce and lifestyle verticals come later, once the infrastructure is validated.
Plant mode, without running the plant-based business behind it.
Flexitarian and plant curious users make up an estimated 38 to 40% of Europeans, yet most calorie tracking, meal planning and nutrition coaching apps still treat them as a generic audience. Building the toggle is a sprint of work. What sits behind it is not. Weguns runs veggie points, a shared rewards currency users earn on every plant-based choice and spend across the entire partner brand network, funded by the commission brands pay on real sales. No single app can stand that up alone. We carry it, and we share the revenue it earns.
A rewards currency you do not fund
Every accepted swap earns veggie points, redeemable across the entire partner brand network. The rewards are paid out of the commission brands pay on real sales, not out of your margin. Build the same loop in house and every discount is a line in your P&L. Here it arrives as a retention mechanic someone else finances.
Revenue per Plant mode toggle
A share of the commission Weguns earns from brand partners on sales the toggle drives. No licence fee, no minimum, no cost when it does not convert. Your upside scales with real purchases, not activations.
The brand side is a business, not a feature
Signing brands, negotiating commission terms, ingesting product catalogues, maintaining attribution and keeping disclosure compliant is not a feature you ship once. It is a permanent function with permanent headcount. Weguns runs it so it never reaches your roadmap.
Acquire the tracking avoidant
Plant curious, flexitarian and climate motivated users who never saw a reason to log a meal, plan a week or follow a strict tracker. Plant mode gives them one. Fully white-labeled, it wears your design system, fonts and colours, and users never leave your app, so it reads as a feature you shipped.
A high-intent channel built around the moment of choice.
Reach flexitarians inside the apps they already use to plan meals, with pricing and attribution built around real product outcomes, not impressions.
Pay for sales, not impressions
No upfront SaaS fee. You pay a commission only on purchases Weguns actually drives, attributed to the moment a user chose a plant-based swap. No spend on reach that never converts.
Flexitarians at the moment of choice
Appear inside nutrition apps when users are actively choosing a meal, snack or recovery option.
Context, not clutter
One relevant suggestion tied to what the user just logged. Premium placement, not banner inventory.
Attribution you can defend
Every swap is logged with occasion, time and context. Read which moments and messages convert.
See the live product in action, then decide if a pilot conversation makes sense.
Explore partnership fit.
We are selecting a small cohort of nutrition and wellness apps, and a handful of plant-based brands, for the first pilot wave. Tell us about your team and we will set up a 30-minute call.
- Narrow scope, one surface and one use case
- Co-designed with your product team
- Founder-led conversation, no sales funnel
Or write directly to japjot@weguns.eu.